Print this out, save it to your phone, tattoo it on your arm (okay, maybe not that last one). This is your go-to cheat sheet for everything NWG. When you need a quick answer, this is your source.
🎤 The Elevator Pitch (30 Seconds)
"I know this guy Joe—he's the Neighborhood Website Guy. He builds custom websites for small businesses, not those cookie-cutter Wix templates. And he doesn't just build it and disappear—he manages it monthly, writes SEO content to help you rank on Google, and you can text him directly when you need something. It's like having a web developer on retainer for less than $80 a month."
💰 Pricing At-a-Glance
| Service | Price | What They Get |
|---|---|---|
| Standard Website | $499 build + $89/mo | 5-20 pages, custom design, SEO-ready, mobile-friendly |
| E-Commerce | $1,000 build + $89/mo | Everything above + online store, payments, product catalog |
| Monthly Management | $89/month | Weekly SEO blog, updates, monitoring, direct access to Joe |
| Custom Software | Quote-based | Business tools, automation, integrations |
Payment: 50% deposit to start, 50% before launch. Monthly auto-charge via credit card.
✅ What NWG Does
- Custom-coded websites (not templates)
- E-commerce / online stores
- Weekly SEO blog content
- Site updates and edits
- Performance monitoring
- SSL security
- Monthly reporting
- Custom software/tools
❌ What NWG Doesn't Do
- Google Ads / PPC management
- Social media marketing
- Logo design (but can refer)
- Print marketing
- Video production
🎯 Ideal Client Profile
Perfect fit:
- Small business owner (5-50 employees)
- Wants ongoing partnership, not one-and-done
- Values personal relationship over big agency
- Understands $500-1000 + $89/mo is an investment
- Has at least a basic online presence goal
Industries that love us: Restaurants, contractors, healthcare, professional services, retail, fitness, salons, real estate, local services
Red flags: Want it free, need it yesterday, want just a quick fix, super technical and want to self-manage
⚡ Key Differentiators (Why NWG)
| Others | NWG |
|---|---|
| Templates & page builders | Custom code, built from scratch |
| Support tickets & chatbots | Text Joe directly |
| Build and ghost | Monthly management partnership |
| Lock you in | You own your source code |
| Extra charge for SEO | Weekly SEO content included |
| Cookie-cutter approach | Tailored to your business |
🗣️ Objection One-Liners
| Objection | Your Response |
|---|---|
| "Too expensive" | "It's actually cheaper than most agencies, and you get ongoing management included." |
| "I have a site" | "Is it actually helping you get customers? Joe can audit it for free." |
| "DIY is fine" | "Those templates limit your Google ranking. Custom code = better SEO." |
| "Don't need monthly" | "The weekly SEO content alone is worth more than $89/mo if you hired a writer." |
| "Need to think" | "Totally get it. Want me to have Joe send some examples of what he's done?" |
| "Know a guy" | "Cool! Will they manage it monthly and write content? That's what sets Joe apart." |
📞 Contact Info
- Website: neighborhoodwebsiteguy.com
- Email: joseph@neighborhoodwebsiteguy.com
- Phone: Available after referral (Joe will reach out)
💵 Your Commission
- Rate: 10% of everything your referrals pay
- Recurring: Yes! Monthly fees = monthly commission
- Payout: Monthly, by the 15th
- Minimum: $25 (smaller amounts roll over)
Quick math: 1 standard website client = ~$145/year ($50 build + $95 monthly)
📝 Lead Submission Checklist
Before handing off, try to get:
- ☐ Business name
- ☐ Contact name
- ☐ Phone or email
- ☐ What they need (new site, redesign, e-commerce)
- ☐ Current website (if any)
- ☐ Timeline/urgency
- ☐ Permission to share their info
Submit via: Ambassador dashboard, email to Joe, or three-way intro
🏆 The NWG Promise
When someone asks "Why should I trust this guy?" here's what you can say:
- Satisfaction guarantee — Unlimited revisions until happy (first 10 clients)
- No lock-in — Cancel anytime, get your source code
- 24hr response time — Joe actually answers
- Weekly content — SEO blog posts included, not extra
- Founding client pricing — $89/mo locked forever (first 10 clients)
🚨 Emergency Reference
If someone asks something you don't know:
"Great question—let me connect you with Joe directly. He can give you the specifics."
If someone seems skeptical:
"I get it. Here's his site: neighborhoodwebsiteguy.com. Check out his work and see if it resonates."
If someone's ready to move forward:
"Awesome! Let me introduce you to Joe. He'll take great care of you."
📱 Save These
Website URL: neighborhoodwebsiteguy.com
Standard pricing: $499 + $89/mo
E-commerce pricing: $1,000 + $89/mo
Your commission: 10% recurring
Joe's email: joseph@neighborhoodwebsiteguy.com
Pro tip: Screenshot this page or bookmark it. When you're mid-conversation and need a quick stat, you'll be glad you did! 📸