The Services, Explained Without Tech Jargon
When someone asks "So what does your friend Joe actually do?" — here's exactly what you can tell them. No tech speak required.
🖥️ Standard Website — $599
This is the bread and butter. A fully custom-coded website built from scratch (not a template).
What the client gets:
- 5-20+ pages (however many they need)
- Custom design that matches their brand
- Mobile-friendly (looks great on phones)
- Fast loading (Google loves this)
- Basic SEO setup (so people can find them)
- Contact forms, Google Maps, social links
- SSL certificate (the padlock that shows the site is secure)
- Analytics setup (track visitors)
Timeline: 2-3 weeks from start to launch
Best for: Service businesses, professionals, restaurants, local shops — anyone who needs a solid online presence
🛒 E-Commerce Website — $1,000
Everything from the standard website, PLUS a full online store.
Additional features:
- Shopping cart functionality
- Stripe payment processing (secure credit card payments)
- Up to 50 products loaded
- Inventory management
- Order tracking
- Shipping calculator options
Timeline: 2-3 weeks
Best for: Anyone selling physical products, boutiques, makers, specialty food businesses
📈 Monthly Management — $89/month
This is the secret sauce and where NWG really shines. It's ongoing partnership, not a one-and-done deal.
What's included every month:
- Weekly SEO blog posts — Fresh content that helps the site rank on Google. Most agencies charge $300-500+ just for this.
- Quick edits and updates — Need to change a phone number? Update hours? Add a new service? Handled within 24-48 hours.
- Site monitoring — Making sure everything stays online and secure
- Monthly performance reports — Traffic, top pages, what's working
- Direct access to Joe — Questions? Ideas? Text him. Email him. He responds.
The kicker: For the first 10 "Founding Clients," this rate is locked at $89/month forever. Even when prices go up to $199-299/month later, founding clients keep the $89 rate.
When someone asks "Is $89/month worth it?" — Remind them that weekly blog posts alone would cost more elsewhere. They're getting content creation, maintenance, monitoring, AND direct access to their web guy. It's a steal.
💼 Custom Software — Price Varies
For businesses that need something more complex:
- Custom business tools and dashboards
- Automation workflows
- Integrations with other software
- Client portals
- Booking systems
How it works: Joe provides a custom quote based on what they need. Usually 50% deposit, 50% on delivery.
Best for: Businesses with specific needs that off-the-shelf software can't handle
Real Talk: Payment Terms
In case it comes up:
- Website builds: 50% deposit to start, 50% when the site is done (before launch)
- Monthly management: Auto-charged monthly via credit card. Cancel anytime — no contracts.
Quick Cheat Sheet
| Service | Price | Timeline |
|---|---|---|
| Standard Website | $599 | 2-3 weeks |
| E-Commerce | $1,000 | 2-3 weeks |
| Monthly Management | $89/mo | Ongoing |
| Custom Software | Quote | Varies |
Now you know what NWG does. Next up: "The NWG Difference" — why this isn't like any agency or DIY builder they've tried before.