Print this out, save it to your phone, or bookmark it. This is your go-to cheat sheet for everything NWG. When you need a quick answer, this is your source.
The Elevator Pitch (30 Seconds)
"I know this guy Joe — he's the Neighborhood Website Guy. He builds custom websites for small businesses, not those cookie-cutter Wix templates. And he doesn't just build it and disappear — he manages it monthly, writes SEO content to help you rank on Google, and you can text him directly when you need something. It's like having a web developer on retainer for less than $90 a month."
Pricing At-a-Glance
| Service | Price | What They Get |
|---|---|---|
| Standard Website | $599 build + $89/mo | 5-20 pages, custom design, SEO-ready, mobile-friendly |
| E-Commerce | $1,000 build + $89/mo | Everything above + online store, payments, product catalog |
| Monthly Management | $89/month | Weekly SEO blog, updates, monitoring, direct access to Joe |
| Custom Software | Quote-based | Business tools, automation, integrations |
Payment: 50% deposit to start, 50% before launch. Monthly auto-charge via credit card.
What NWG Does
- Custom-coded websites (not templates)
- E-commerce / online stores
- Weekly SEO blog content
- Site updates and edits
- Performance monitoring
- SSL security
- Monthly reporting
- Custom software/tools
What NWG Doesn't Do
- Google Ads / PPC management
- Social media marketing
- Logo design (but can refer)
- Print marketing
- Video production
Ideal Client Profile
Perfect fit:
- Small business owner (5-50 employees)
- Wants ongoing partnership, not one-and-done
- Values personal relationship over big agency
- Understands $599-1,000 + $89/mo is an investment
- Has at least a basic online presence goal
Industries that love us: Restaurants, contractors, healthcare, professional services, retail, fitness, salons, real estate, local services
Red flags: Want it free, need it yesterday, want just a quick fix, super technical and want to self-manage
Key Differentiators (Why NWG)
| Others | NWG |
|---|---|
| Templates & page builders | Custom code, built from scratch |
| Support tickets & chatbots | Text Joe directly |
| Build and ghost | Monthly management partnership |
| Lock you in | You own your source code |
| Extra charge for SEO | Weekly SEO content included |
| Cookie-cutter approach | Tailored to your business |
Objection One-Liners
| Objection | Your Response |
|---|---|
| "Too expensive" | "It's actually cheaper than most agencies, and you get ongoing management included." |
| "I have a site" | "Is it actually helping you get customers? Joe can audit it for free." |
| "DIY is fine" | "Those templates limit your Google ranking. Custom code = better SEO." |
| "Don't need monthly" | "The weekly SEO content alone is worth more than $89/mo if you hired a writer." |
| "Need to think" | "Totally get it. Want me to have Joe send some examples of what he's done?" |
| "Know a guy" | "Cool! Will they manage it monthly and write content? That's what sets Joe apart." |
Contact Info
- Website: neighborhoodwebsiteguy.com
- Email: joseph@neighborhoodwebsiteguy.com
- Phone: Available after referral (Joe will reach out)
Your Commission
- Rate: 20% of the setup/build fee
- Per referral: $120 (standard) or $200 (e-commerce)
- When: Paid when the project kicks off
- How: Automatic bank deposit via Stripe Connect
- Minimum payout: $25 (smaller amounts roll over)
Lead Submission Checklist
Before handing off, try to get:
- Business name
- Contact name
- Phone or email
- What they need (new site, redesign, e-commerce)
- Current website (if any)
- Timeline/urgency
- Permission to share their info
Submit via: Partner dashboard, email to Joe, or three-way intro
The NWG Promise
When someone asks "Why should I trust this guy?" here's what you can say:
- Satisfaction guarantee — Unlimited revisions until happy (first 10 clients)
- No lock-in — Cancel anytime, get your source code
- 24hr response time — Joe actually answers
- Weekly content — SEO blog posts included, not extra
- Founding client pricing — $89/mo locked forever (first 10 clients)
Emergency Reference
If someone asks something you don't know:
"Great question — let me connect you with Joe directly. He can give you the specifics."
If someone seems skeptical:
"I get it. Here's his site: neighborhoodwebsiteguy.com. Check out his work and see if it resonates."
If someone's ready to move forward:
"Awesome! Let me introduce you to Joe. He'll take great care of you."
Save These
Website URL: neighborhoodwebsiteguy.com
Standard pricing: $599 + $89/mo
E-commerce pricing: $1,000 + $89/mo
Your commission: 20% of setup fee
Joe's email: joseph@neighborhoodwebsiteguy.com
Pro tip: Screenshot this page or bookmark it. When you're mid-conversation and need a quick stat, you'll be glad you did!